“New home of F1 in North America”: Las Vegas GP CEO fires a feud with Texas and Miami with a bold claim

Las Vegas GP CEO incited a feud with the other American Grand Prix hosts as he claimed Nevada to be the "home of F1 in North America".

For the first time since the 1980s, the pinnacle of motorsports will be visiting Nevada. The brand new Las Vegas Grand Prix will utilise the legendary Las Vegas Boulevard passing by the world famous casinos and hotels. Set to be held on the November 16th, 17th and 18th, the Las Vegas Grand Prix will see a Saturday Night race for the first time since the 1985 Kyalami Grand Prix.

Another unique fact about the race is that amongst all the 24 races supposed to be held next year, this race will be promoted by the Formula One Management and not by an independent circuit organisation. It has also been reported that a nine figure sum had to be paid to acquire a 39-acre plot of land so that proper paddock facilities and pit buildings could be built.

The CEO of the Las Vegas GP Renee Wilm, who wad previously Liberty Media’s chief legal and administrative officer said, “This is so much more – this is the new home of Formula 1 in North America. This is an investment we feel very strongly in. We believe in Formula 1 and the brand, and we know the opportunity we have the in the U.S. to really leverage this incredible market share we’re seeing.”

Read More: “I wouldn’t say that Mick has made a big step” :Guenther Steiner believes that Mick Schumacher has a lot of room to improve to make it in F1

Las Vegas might become the ‘base’ of F1 in the United States

Las Vegas Grand Prix
Las Vegas Grand Prix

F1 has been trying to crack the US market for a long time, trying to establish its base in the states. But even after numerous efforts they couldn’t do it for a long time, until the Circuit of the Americas in Austin helped F1 create a stronghold in the US.

Added to it, the Netflix series ‘Drive to Survive’ has also brought in a huge number of new fans to the sport and F1 has now expanded to three locations in the states itself, first to Miami and now Las Vegas.

Commercial managing director for F1, Brandon Snow, explained: “From an F1 global perspective, we want to figure out how we’re having a more consistent and sustainable product in the U.S. market.”

He also said, “One of those ways is to have a real presence in the market that’s your home base. Miami is great but that’s a partnership with the Dolphins and they have Hard Rock, Austin is COTA, it’s there year-round and they have other races. This gives us an ownership position and a central point for the U.S. market.”

Therefore, F1 feels that Las Vegas might become their new ‘base’ in the states.

Read More: “Any conversations around buying McLaren is a non-starter” : Zak Brown

Read More: “This curse is actually real,” Tifosi in disbelief after Charles Leclerc crashes Niki Lauda’s Ferrari in Monaco

Riddhi Mondal is an F1 author at FirstSportz. Having previously worked as a student reporter at The Statesman, she is an ardent follower of all things F1. A nerd through and through, the complicated physics that goes into the cars is what drew Riddhi to the sport. She is a proud McLaren fan who eagerly awaits the paddock's visit to Spa Francorchamps and hopes to attend the Monaco GP one day. A student of medicine, whenever she's not fawning over Daniel Ricciardo or rooting for Max Verstappen to become the next World Champion, Riddhi's either busy reading thrillers, debating, or playing with her six feline friends.