Beverage giant Peroni signs multi-year deal with Ferrari after Carlos Sainz-linked Estrella Galicia ditches them to join McLaren

Estrella Galicia ended their tenure with Ferrari after a three-year run.

Beverage giant Peroni signs multi-year deal with Ferrari after Carlos Sainz-linked Estrella Galicia ditches them to join McLaren

Ferrari and Mclaren (Via: Imago)

The 2024 F1 season is approaching at the rate of knots and ahead of it, various kinds of things have been taking place in the background. From teams preparing for their respective car launches to them bringing on board new sponsors, a lot is happening!!

As per Motorsportweek, it has recently come to light that the Maranello-based Ferrari F1 team has found itself a new beverage sponsor. Peroni has joined their ranks, after Carlos Sainz‘s long-term sponsor, Estrella Galicia, ditched the Italian team in favor of McLaren quite recently.

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While this took place earlier in the ongoing month, Ferrari has already made a deal with Aashi Europe and International Ltd to run branding related to their non-alcoholic Peroni products. Both parties are extremely pleased with the new deal.

FS Video

Moreover, as per the deal, the Peroni Nastro Azzurro 0.0% branding will feature on both the SF-24 cars and the driver overalls. There will also be some collaboration around the social media content.

Ferrari and McLaren will come to blows during the 2024 F1 season

While the McLaren F1 team forced Fred Vasseur and Co. to look for a new sponsor ahead of the 2024 F1 season, the two outfits are expected to have several on-track tussles from the very first race of the upcoming campaign.

McLaren and Ferrari (Credits: Racingnews365.com)
McLaren and Ferrari (Credits: Racingnews365.com)

Last year, McLaren finished fourth in the Constructors Championship in comparison to Ferrari’s third, but, this year, Lando Norris and Oscar Piastri are expected to give Charles Leclerc and Carlos Sainz a huge run for their money. The McLaren duo performed exceptionally well last year and propelled the team from the lower half of the standings to a decent fourth place ahead of Aston Martin.

Moreover, as per the news that has come out of the McLaren camp, it seems, things are progressing well regarding the development of their 2024 challenger. Keeping in view everything that has been discussed, the two outfits could produce several fireworks with their on-track tussles throughout the 24-race F1 season. Ferrari and McLaren are slated to launch their respected liveries on 13th and 14th February.

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