Valencia’s shirt sponsors cut all the ties with team over racial abuse of Real Madrid’s Vinicius Jr.

the British car-rental company cancelled their deal over the racism fiasco.

Valencia’s shirt sponsors cut all the ties with team over racial abuse of Real Madrid’s Vinicius Jr.


Vinicius Jr’s racism incident continues to hurt Valencia CF. The club acted quickly and identified and banned the racist fans, yet the damage was done. The initial face loss was soon followed by financial amputation.

Cazoo, a rental car firm based in Britain, used the Vinicius Jr. case to terminate its sponsorship agreement with the team. Valencia agreed to a two-year jersey sponsorship agreement with Cazoo (through 2024). However, the British corporation told the clubs a few months later that, due to a change in marketing strategy, it would withdraw all sponsorship deals within the EU in order to focus its efforts on the United Kingdom. It demanded that all contracts expiring after June 2023 be terminated immediately.


Valencia was one of the few clubs who refused to terminate the contract which was worth four million euros per season. The club’s legal services knew that a change in company strategy was not one of the contract’s terms for ending the agreement. Thus, Valencia looked set to receive a sponsorship amount for the next year before the racism incident with Vinicius Jr.

However, following the incident, Valencia received a legal letter from Cazoo’s legal team. In this letter, they stated that the racist events during the Valencia-Real Madrid match had harmed the company’s image. Cazoo also said that they were seriously thinking about prosecuting the Spanish club for this. Finally, both parties agreed, with Cazoo settling with Valencia for one million euros instead of the four million due for the contract’s final year.

in case you missed it: Valencia threatens Real Madrid’s Rodrygo, claims the team will take legal action if he doesn’t rectify claims of racist chants by the Mestalla


Vinicius Jr. comments on Racism

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Credits- Getty Images

After being announced as the head of FIFA’s anti-racism committee, Vinicius Jr had some comments on the topic of racism. He said that racism extends beyond the pitch. He also claimed that racism was not limited to Spain, but is a global problem.

“This doesn’t happen just on the pitch. This doesn’t happen just in Spain. It happens everywhere,” is what the Brazilian youngster told a press meet post-training with Brazil in Barcelona. He also thanked FIFA President Gianni Infantino for his support.

“I want to thank everyone who supported me after what happened in that last match against Valencia. To the CBF president and (FIFA President Gianni) Infantino who was here with us today lending support,” said Vinicius. Vinicius and the player committee on racism are set to create stringent anti-racism laws in the world of football.



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