LIV Golf faces uphill battle in quest for pro golf dominance
LIV Golf's TV Ratings Take Another Hit in Tucson Event
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LIV Golf ( Image via Golf Digest )
When LIV Golf was first announced, it was supposed to revolutionize the world of professional golf. This new golf league, backed by Saudi Arabia’s Public Investment Fund, promised to feature a star-studded lineup of players and offer an alternative to the traditional PGA Tour. But now, it seems that LIV Golf is struggling to gain traction, at least when it comes to TV ratings.
During LIV Golf’s second event of the year, held in Tucson, Arizona, the ratings took a hit. According to a report from Kevin Van Valkenburg of No Laying Up, the league scored a 0.14 rating in the key 18-49 demographic across 33 markets on The CW Network. This is even worse than the ratings from the league’s first event in Mexico, which were already considered disastrous.
It’s clear that LIV Golf is not yet living up to its hype. Despite its efforts to attract top talent and offer something different from the PGA Tour, the league’s TV ratings have been consistently disappointing. So, what’s going wrong for LIV Golf, and what can it do to turn things around?
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What’s next for LIV Golf?
It’s hard to say exactly what LIV Golf should do to improve its ratings and gain more viewership. Some have suggested that the league needs to focus on marketing itself better, while others believe that it needs to change its format or offer more compelling matchups. Whatever the solution may be, LIV Golf needs to act fast if it wants to stay relevant in the world of professional golf.
One thing is for certain: LIV Golf’s struggles are a reminder that building a successful sports league from scratch is no easy feat. Even with deep pockets and a star-studded lineup, it takes time and effort to establish a loyal fanbase and generate interest in a new product. Only time will tell if LIV Golf can rise to the challenge and become the next big thing in golf.
LIV Golf’s TV ratings have taken a hit during its second event of the year in Tucson, Arizona. Despite its promise to revolutionize professional golf, the league has so far failed to gain traction with viewers. It remains to be seen what LIV Golf will do to improve its ratings and establish itself as a serious competitor to the PGA Tour. For now, it’s clear that the league has a long way to go if it wants to live up to its hype.
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Rohit Jambhulkar
(1239 Articles Published)