German automotive giant Porsche to suspend backing DP World Tour following sanctions on 26 LIV Golf players
Porsche considers suspending sponsorship of DP World Tour after sanctions on LIV Golf players.
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Porsche European Open 2023 ( Image via Porsche Newsroom )
German luxury car manufacturer Porsche has announced that it will suspend its backing of the DP World Tour following the recent sanctions imposed on 26 LIV Golf players.
This decision could potentially have significant consequences for the European Open, which has been sponsored by Porsche since 2015. Two of its brand ambassadors, Paul Casey and Martin Kaymer, have been ruled out of the upcoming tournament in Hamburg as a result of the sanctions.
The sanctions were handed down to the players on Thursday and included fines ranging from £12,500 to £100,000, as well as tournament suspensions. The players had not been granted releases to play on the LIV circuit while members of the DP World Tour which was formerly known as the European Tour. The Tour had ruled earlier this year that it was within its rights to issue such penalties.
Related: Peter Uihlein withdraws from LIV Golf lawsuit against PGA tour
Impact on Porsche European Open
The suspension of Paul Casey and Martin Kaymer from the European Open, along with the broader implications of the sanctions, has cast doubt on the future of the tournament’s sponsorship by Porsche. A spokesperson for Porsche has stated that the company is currently in discussions with the promoter and the Tour about the future of the event. It remains to be seen whether Porsche will continue to sponsor the tournament, which has been a fixture in the European Open since 2015.
The European Open is one of the most prestigious events on the golfing calendar, and its association with Porsche has helped to enhance its profile and appeal to fans and players alike. However, the recent sanctions and the resulting suspension of two of its high-profile ambassadors have raised concerns about the tournament’s future.
The Tour has stated that the suspensions will run consecutively, effective from the Porsche European Open in June 2023, which will be the first tournament on the Tour schedule whose entry list remains open.
According to The Guardian, the decision by Porsche to suspend its backing of the DP World Tour following the recent sanctions on LIV Golf players has cast a shadow over the future of the European Open. The suspensions of Paul Casey and Martin Kaymer, both of whom are ambassadors for Porsche, have raised serious doubts about the viability of the tournament’s sponsorship.
While Porsche has stated that it is in discussions with the Tour and the promoter about the future of the event, it remains to be seen whether the company will continue to support the tournament in the future.
The sanctions on the LIV rebels have highlighted the ongoing tensions between the DP World Tour and the rival LIV circuit and have underscored the challenges facing professional golf in the current climate. The suspensions and fines imposed on the players have sent shockwaves through the golfing world and have left many wondering about the future of the sport. Only time will tell how this saga will unfold and what the ultimate outcome will be for all parties involved.
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Rohit Jambhulkar
(1239 Articles Published)