IPL 2020 witnesses record-breaking growth in viewership, increases by 28 per cent

IPL 2020 witnesses record-breaking growth in viewership, increases by 28 per cent

Rohit Sharma and Shreyas Iyer with IPL trophy

Dream11 IPL Trophy

The recently concluded Indian Premier League (IPL) 2020 turned out to be a massive success for the organisers who pulled off such an event amidst the coronavirus pandemic. The 13th edition of the tournament was expected to break all viewership and engagement records as the spectators weren’t allowed inside the stadium. 

Proving it right, IPL 2020 saw a record-breaking 28 per cent growth in their viewership. IPL chairman Brijesh Patel lauded the organisers for providing a world-class event to its fans. He also thanked the title sponsor Dream11 that associated itself with the tournament, right before the start of this season. 

IPL chairman Brijesh Patel said, “IPL has always endeavoured to provide a world-class sports event for its fans.”

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“With Dream11 coming on board as the title sponsor for IPL 2020, we are happy to see a digital sports brand like Dream11 increasing fan engagement through fantasy sport.”

“It’s equally heartening to see how Dream11 has integrated its users in all Dream11 IPL match activations. The match countdown, Dream11 Champion Fans wall and the virtual guest box have all been brought about to bring the fans to the forefront,” he added.

Digital initiatives by IPL franchises

MI and RR
Mumbai Indians and Rajasthan Royals

IPL teams like Mumbai Indians and Rajasthan Royals launched digital initiatives to stay connected with their fans.

Mumbai Indians introduced ‘MI Live’ and ‘Paltan Play’ while Rajasthan Royals ran a community-based programme called ‘Super Royals’.

“IPL is the biggest sports event in India that witnesses extremely high fan fervour. We are happy to see similar engagement on Dream11,” said Vikrant Mudaliar, chief marketing officer at Dream11.

“Fantasy sports has increasingly become integral to fan engagement with every IPL. Sports fans are at the centre of everything we do, and we have integrated our users in all Dream11 IPL match activations,” he concluded. 

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