“Companies resonate with our humility,” Kyle Busch’s 2023 sponsorship hurdles get maligned by Trackhouse Racing co-owner Justin Marks
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Kyle Busch(L) and Justin Marks(R)
Kyle Busch who sports the No.18 Toyota Camry for Joe Gibbs Racing as a full-time Cup Series contender and as a part-time competitor in the Camping World Truck Series driving the No.51 Toyota Tundra for Kyle Busch Motorsports is evidently in a tight spot with his primary sponsor M&M’s now backing off as his sponsor and also as NASCAR’s official chocolate sponsor.
Ever since this revelation has surfaced, both Kyle Busch and Joe Gibbs have been on the hunt for a new sponsor but a team can only do so much for their driver when he is one of those highest paid and exceptionally skilled ones out there but what also matters is the driver’s way of approach towards certain stuff, the two-time Cup Series Champion is arguably one of the highest-paid but also a tough one to make conversations with.
JGR’s owner Joe Gibbs has been updating Busch’s sponsorship details frequently but it’s still not any better for either of them and reportedly Trackhouse Racing team’s co-owner, Justin Marks disparaged the No.18 driver responding to a fan’s question by saying that he is part of a well-organized team and companies come to them because of their humility, respect, and love for the sport.
“We run an efficient organization, so our cost is lower. Plus, companies resonate with our humility, positivity, and love of the sports,” said Justin Marks, co-owner of Trackhouse Racing.
How has the 2022 season panned out for Kyle Busch so far?
Kyle Busch began his NASCAR Cup Series debut with Joe Gibbs Racing and at the season opener Daytona 500 he finished 6th followed with a P14 at the Auto Club 400 and then went on to finish 4th in the Pennzoil 400 at the Las Vegas Motor Speedway and then earned a P7 finish in the Ruoff Mortgage 500 and then had his season’s first DNF after crashing into the outside wall with Austin Dillon with just 5 laps to go for the end of Stage 1 at the Atlanta Motor Speedway.
He finished 28th after spinning in the final lap at Circuit of the Americas and then came back strong with a 9th place finish at Richmond Raceway and then acquired a P7 during the Blue-Emu Maximum Pain Relief 500 at Martinsville Speedway followed by his first season victory at the Bristol Motor Speedway during the Food City Dirt Race and then went onto to secure a P3 at Talladega Superspeedway.
Kyle Busch secured another P7 at the Dover International Speedway following his second DNF coming at Darlington Raceway after colliding with Brad Keselowski in Stage 2 and he then acquired another P3 at Kansas Speedway followed by a huge rear-end leaving him out of the race at the iconic All-Star Race at Texas Motor Speedway followed by a P2 during the Coca-Cola 600 at Charlotte Motor Speedway behind JGR teammate Denny Hamlin.
With Kyle Busch standing 3rd in the points table with a victory and numerous top 5s and top 10s, his playoff spot is evidently secured and so is a shot at his 3rd NASCAR Cup Series Championship.
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