“We couldn’t be more excited,” Kyle Busch is elated to announce M&M’s and Pocono Raceway’s collaboration

Kyle Busch and Pocono Raceway President, Ben May share their thoughts on the collaborated M&M's Fan Appreciation 400 at Pocono Raceway

kyle busch
Kyle Busch

Kyle Busch who drives the No.18 Toyota Camry TRD for Joe Gibbs Racing as a full-time contender in the Cup Series and a part-time contender in the Camping World Truck Series driving the No.51 Toyota Tundra for Kyle Busch Motorsports is ecstatic about the collaboration of his primary sponsor M&M’s and Pocono Raceway to bring forth the M&M’s Fan Appreciation 400 at Pocono Raceway this year in July.

Kyle Busch has had an amazing season this year with a win at the Food City Dirt Race at Bristol Motor Speedway and also bagged eight top 10s with a DNF at this year’s iconic All-Star Race as Ross Chastain slammed into Busch’s rear as he slowed down after sustaining a tire puncture at the end of Stage 2 and he secured a P7 at the North Carolina Education Lottery 200 at the Charlotte Motor Speedway.

M&M’s has been with NASCAR for well over three decades now as their Official Chocolate Brand and this will be the last year of their tie-up with NASCAR and as well as Busch’s primary sponsorship, though JGR and Busch are actively working on their plans for the years to come and they seemingly already have something in their hands for a sponsor.

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“The entire Mars organization is incredibly special to me,” Kyle Busch delighted to show what they have in store at Pocono Raceway

kyle busch
Kyle Busch’s No.18 Toyota Camry’s M&M’s paint scheme

Kyle Busch felt excited to know that M&M’s will be officially sponsoring the Cup Series race at Pocono Raceway and he said that he really appreciates his time with the Mars organization and he can’t wait to celebrate the euphoria at the track that whole week.

“The entire Mars organization is incredibly special to me, from the M&M’S Pocono Raceway festivities to the fans and Mars Associates we’ll be bringing to the track, we couldn’t be more excited to honor those that have made this partnership so fun. I can’t wait to see everyone there!” said Kyle Busch.

The President of Pocono Raceway, Ben May also acclaims the alliance of NASCAR with M&M’s for over 30 years and praises the fan base of the sport, and says that they deserve this treat while also concluding that he is happy to help create amazing memories for the fans and themselves.

“We are honored to celebrate alongside M&M’S after 32 years of supporting NASCAR, creating lifelong memories and exciting experiences for Pocono Raceway and NASCAR fans is a passion for our team and to do it alongside one of the world’s iconic brands is a tremendous joy,” concluded Ben May, President of Pocono Raceway.

With Kyle Busch standing 3rd in the points table and a sure-shot playoffs spot, he very well might end up winning his third Cup Series Championship.

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