Ross Chastain Explains How He Landed Sponsorship From $125 Billion Worth Beverage Giant

Trackhouse Racing star driver Ross Chastain has shared his thought on the big sponsorship he landed after Kevin Harvick’s retirement.

Ross Chastain Explains How He Landed Sponsorship From $125 Billion Worth Beverage Giant

Ross Chastain (Via @RossChastain/X)

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Anheuser-Busch is one of the biggest sponsors in the history of NASCAR for over decade 2014 Cup series champion Kevin Harvick was their main man. But in 2024, the Busch Light Marketing team faced a challenge, as they had to pick the right successor for ‘the closer’ after the veteran announced retirement in 2023.

Trackhouse Racing’s Ross Chastain was the racer who won the sponsorship. Since then, the No:1 Chevy has been sporting the iconic white and blue paint scheme. Talking about it recently, the star driver highlighted how he won the sponsorship by taking advantage of Kevin Harvick retiring. Him always being a Busch Light fan made it an easier pitch.

We wanted Busch Light. We knew Kevin Harvick was retiring, and we wanted to make our case to him. I drank Busch Light before they sponsored me. I was going to drink it whether they sponsored me or not. So, that made the first conversation really easy.

Ross Chastain via NASCAR on YouTube.

This passion the Trackhouse Racing driver has about the partnership was evident in his statement announcing the partnership ahead of the 2024 season. He asserted that this is a sponsorship relation that is close to his hear and saw it as an opportunity to help the hard-working people of US enjoy a clod one after their job.

This sponsorship means so much to me as the brand not only supports NASCAR, but also places value and extends their support to communities that are close to my heart—the humble, hard-working people across the U.S. who enjoy cracking a cold one after an honest day’s work.

Ross Chastain said during the sponsorship announcement.

Ross Chastain plans holiday trip to his teammate’s homeland

In the same NASCAR YouTube session, when asked about his travel bucket list, Ross Chastain pointed out that he always wanted to visit Australia, but now he has changed his goal to visit New Zealand. This is because of the friendship he developed with his Kiwi teammate Shane van Gisbergen.

Shane van Gisbergen and Ross Chastain (via NASCAR)
Shane van Gisbergen and Ross Chastain (via nascar.com)

I think, well, I would like to go to Australia — that was always my goal — but now maybe New Zealand. So, I’ve told Shane I want to come visit him this off-season.

Ross Chastain said.

They had talked about having a visit during the off-season, but it depends of SVG schedule. Since the Florida native isn’t that good with geography, something he hilariously admitted, he wants the three times Supercars champion’s help.

I don’t know if we’ll actually pull the trigger on it, but I want to do it. I don’t really know the difference between Australia and New Zealand, so I told Shane to show me the ways over there.

Ross Chastain added.

The comments from the veterans shows he would love to have the opportunity and maybe Trackhouse can use it as a team building trip involving Conor Zilisch. This can also be a content mine for them the grow their brand.

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