‘Miss you!’ Lacoste CEO cryptically denies all claims of revoking Novak Djokovic’s sponsorship

Lacoste's CEO Guibert Thierry confirms that the company won't be revoking partnership with Novak Djokovic.

Novak Djokovic
Novak Djokovic

20-time grand slam champion Novak Djokovic has been the center of attraction for quite some time now. He was denied entry into Australia on vaccination grounds and was deported on arrival. After a 10-day tussle with the Australian government, Djokovic was eventually asked to leave the entry and hence wasn’t allowed to defend his Australian Open title.

Since then, almost all tournaments have made vaccination mandatory in order for players to compete. But Djokovic has made it that he is ready to pay the price for not getting shot by missing big tournaments but he won’t get vaccinated as of now. Due to his vaccination stand, Djokovic was getting a lot of negative publicity and as a result, it was assumed that he’d lose a lot of sponsorship deals.

The biggest speculation amongst all was that he’d lose a Multi-million dollar deal wth Lacoste, his primary kit sponsor. A few weeks ago, Lacoste signed up former World No. 1 Venus Williams who ended her deal with Nike to sign up with the French company. It was then speculated that Djokovic, who was the face of the company for years, would be replaced by Williams.

But Lacoste CEO, Guibert Thierry has put an end to all speculations in a rather cryptic way. At Miami, he posed with other big names associated with Lacoste, Daniil Medvedev, and Anett Kontaveit and shared an Instagram story about the same.

In the story, he tagged both Kontaveit and Medvedev and interestingly, also tagged Djokovic captioning, “Miss you @djokernole!” with a winking emoji.

Novak Djokovic to play at Monte Carlo next

Novak Djokovic
Novak Djokovic

The Serb was denied entry into the USA and hence wasn’t able to participate in the Golden swing- Indian Wells and Miami. Before that, he played for the first time in Dubai where he lost in the quarterfinal to qualifier Jiri Vesely. He will next head into the European clay-court swing starting at Monte Carlo. He is also confirmed for the Serbia Open on home soil before defending his French Open title.

Also read: ‘I am ready to work hard and start humble,’ Dominic Thiem all set to stage a comeback next week at the Andalucia Open after eight months