“They bought nothing” – Joe Rogan reveals why the UFC’s purchase of Pride FC was a failure
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Joe Rogan
Joe Rogan explains how the UFC purchased Pride FC! The Ulitmate Fighting Championship, aka the UFC, is often considered the pinnacle of mixed martial arts by man. Fans from around the world tune in on the weekends to enjoy the fight nights put up by the promotion. While the Dana White-led UFC enjoys a wide array of popularity, one promotion that had once experienced the same was Pride Fighting Championship.
Pride Fighting Championship held its inaugural event in Japan on 11th October 1997. Since then, the Japan-based promotion developed quite a popularity. In its years of existence, Pride FC was known for its fights, soccer kicks, and the tournaments it put up. While the promotion did have some strange match-ups, one cannot deny that Pride FC gave MMA fans some of the most memorable fights.
Whether it was Fedor Emelianenko vs Mirko Cro Cop or Don Fyre vs Yoshihiro Takayama, Pide FC filled their fans with thrill and excitement. The UFC and Pride FC enjoyed a cordial relationship, and they even traded fighters. However, Pride FC’s success was later met with a downfall, and the promotion ended up being purchased by the UFC.
Many fans and pundits around the world labeled this deal beneficial for the UFC. However, during an episode of his podcast, veteran UFC color commentator Joe Rogan spoke about why the UFC purchasing Pride did not work well for the former.
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Joe Rogan once said that the UFC buying Pride was a failure
Veteran UFC color commentator Joe Rogan is one of the many people behind the success of the UFC. Rogan has been serving the promotion since 1997. The veteran broadcaster’s knowledge of MMA and UFC cannot be questioned. Fans consider Rogan to be credible when it comes to knowing about the UFC.
During an episode of his podcast, Rogan spoke about the UFC purchasing Pride FC. Speaking about the deal, he said, “They had all this negotiating stuff going on for a long time, and then finally the UFC comes in and buys them out.”
However, things did not turn out in the favor of the UFC. Rogan added, “Turns out they bought nothing. What they bought was essentially like a library of fights. Because all the contracts that the fighters had, they were all bad. They were all illegal.“
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To sum it up, according to Rogan, the UFC did not benefit much from purchasing Pride FC. However, since then, the UFC on its own has grown to become a billion-dollar business. While it faces stiff competition from other promotions, the UFC is still considered the world leader by many when it comes to mixed martial arts. What do you think about the UFC purchasing Pride FC? Let us know your thoughts in the comments below.
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Varun Anand Bhat
(106 Articles Published)