Caitlin Clark NIL deals: Know everything about Iowa superstar’s earnings from endorsement deals
Learn all about college basketball sensation Caitlin Clark’s impressive portfolio of NIL deals with brands including Nike, Buick, Gatorade and more.
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Caitlin Clark’s NIL deals (Image: FS)
Iowa Hawkeyes superstar Caitlin Clark has been consistently making waves in the college basketball circuit with her stellar performances. The 21-year old is expected to be a top prospect in the coming WNBA draft, once she chooses to turn pro. Still playing collegiate basketball, Caitlin Clark has already made a fortune for herself from brand collabs through NIL deals.
The Iowa point guard’s phenomenal run to the Championship game in last year’s March Madness has seen stars of the sport heap praises on the youngster. Caitlin has carried her form into the running season and is consistently delivering for her team.
As Caitlin Clark’s popularity continues to climb every day, so does her portfolio of NIL deals. Clark has already launched her own cereal brand with HyVee while her sneaker deal with Nike has gone through the roof.
Nike, Gatorade, and HyVee, however, are just few of the many prestigious brands that have associated with the Iowa star – a list that is sure to grow. Here’s how much fortune the college basketball sensation is making from her NIL deals.
Caitlin Clark’s NIL deals
Iowa superstar Caitlin Clark has acquired some really impressive NIL (name, image and likeness) deals with high profile brands. Since signing her first brand endorsement in 2022, Caitlin’s NIL revenues have climbed astronomically.
From signing with Nike and Gatorade, to Buick and Bose, the college basketball star has scored fabulously, both on and off-the court. Although Clark has been performing consistently for the Hawkeyes since her freshman year, it was her March Madness campaign that catapulted the point guard to nation-wide acclaim.
Her NIL valuations are still on the climb, currently about an estimated $809,000 – which is over four times more than the $192,000 valuation from March 2023. Caitlin Clark is now the fourth highest earning individual among women’s college basketball players, per the On3 rankings.
Such has her portfolio of NIL deals grown that earlier last year in October, Clark signed with Excel Sports Management agency for NIL representation. With her stellar performances dominating NCAA courts, it won’t be long until Caitlin Clark’s NIL valuation hits the million-dollar mark, quite like LSU star Angel Reese.
Here’s a comprehensive breakdown of Caitlin Clark’s extensive portfolio of NIL deals. Needless to say, the list is just as impressive as America’s sweetheart herself.
A Closer look at Caitlin Clark’s NIL deals
Nike
Sports apparel giant Nike signed a multi-year NIL deal with Caitlin Clark in October 2022. The Iowa star has since donned different models from the Nike Kobe series, particularly Bruce Lee Kobe 5s.
She has featured both variants of the iconic pair, while favoring the yellow-black combination, a nod to the Iowa colors. Clark has been part of Nike’s haul of rising stars in 2022, which saw Bronny James sign for the Swoosh in a multi-year deal.
Gatorade
Gatorade is the latest addition to Caitlin Clark’s fantastic portfolio of NIL deals. It is also the first deal she signed with Excel Sports Management representing the player. She signed with the beverage brand in December 2023 and will soon be featuring in their next advertisement campaigns.
Statefarm
Just about two months prior to inking a deal with Gatorade, Clark became the first ever college athlete to sign an NIL deal with Statefarm. Statefarm is an insurance agency that comprises multiple companies across the States.
Caitlin finalized the deal in October 2023, and even posted promotional content featuring the insurance agency on her Instagram.
HyVee
Recently, the Iowa star has launched her own signature brand of Cereals, partnering with supershop chain HyVee. Clark has a long-standing NIL deal with the grocery shop line since January 2022.
Labeled Caitlin’s Crunch Time, the launch of the cereal is a big step into brand collaboration for the collegiate basketball star. In fact, the revenues from the sales of the cereal brand will contribute to the philanthropic projects of the Caitlin Clark Foundation.
Vinyl Studio
However, HyVee was not the very first NIL deal that the Iowa star had inked. Caitlin’s first ever endorsement deal was with Vinyl Studio, a local screen-printing service in her community back in Des Moines.
Buick
Earlier in March 2023, ahead of the NCAA tournament, Buick extended their ‘See Her Greatness’ NIL campaign to Clark. The division of American automobile manufacturer General Motors commemorated the special occasion with a special tribute featuring a handful of women’s college athletes.
10,000 Small Businesses Voices
Caitlin Clark has also signed an NIL deal with 10,000 Small Businesses Voices in March 2023. Since then, she has appeared in a commercial for the program advocating modernization of Small Business Administration (SBA).
Topps
The college basketball sensation has partnered with trading card company Topps. The exclusive signed cards of Caitlin have been a fan-favorite launch from the collectibles manufacturer. The cards were originally licensed by the University of Iowa after she inked the NIL deal in July 2023.
H&R Block
Clark has also signed with H&R Block, a tax preparation firm. She has particularly advocated for the fair management of NIL deals so that college athletes can have a better understanding of their finances.
Bose
The Iowa reportedly has an endorsement with Bose headphones, which she had featured in a special Instagram post. Caitlin Clark has also done a meet-and-greet for the Iowa Cubs in June 2023.
Whether the sensational basketball talent will declare for the 2024 WNBA, remains to be seen. But Caitlin will definitely keep adding to her impressive fortune while also dazzling fans with her fantastic displays on the hardwood.
FAQs
Caitlin Clark has signed with Nike on a multi-year NIL deal.
Caitlin Clark plays college basketball for the Iowa Hawkeyes.
Caitlin Clark has signed a multi-year NIL deal with Gatorade.
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Anjum Ash.
(521 Articles Published)