Lewis Hamilton rumored to ‘sponsor himself’ at Ferrari with shock 2025 move

Lewis Hamilton was expected to bring a hoard of sponsors for Ferrari in the 2025 season.


Lewis Hamilton rumored to ‘sponsor himself’ at Ferrari with shock 2025 move

Lewis Hamilton (via IMAGO), Ferrari logo (via Ferrari)

The biggest news of the 2024 season came even before the opening round in Bahrain. Lewis Hamilton announced that he would be parting ways with Mercedes after the end of his 2024 campaign and jump ship to Ferrari. This move was understood to increase the Italian team’s marketability, but, in a stark turn of events, Hamilton might end up sponsoring his drive at the team in 2025.

Lewis Hamilton is statistically the greatest driver that has ever graced F1. Moreover, his stance on global issues makes him a highly-followed celebrity worldwide. The Ferrari-HP partnership deal was reportedly the biggest one ever recorded in the history of F1, and that could be because of the Brit soon joining Maranello which would increase the tech giant’s exposure on the big screen.

Similarly, a myriad of sponsors lined up at Ferrari‘s HQ in Maranello, and Almave is understood to be one of them.

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One interesting rumour in the Singapore paddock was that Lewis Hamilton might end up sponsoring himself at Ferrari. OK, that sounds a bit odd, but in August the giant French Pernod Ricard company, the second largest wine and spirits company in the world, bought into a non-alcoholic tequila brand called Almave, which just happens to be owned by a certain L Hamilton. The word is that Almave might be signed as a Ferrari sponsor next year.

Joe Saward said

Almave is a brand that makes non-alcoholic tequila, and Hamilton is a co-founder of the startup. The reports suggest that the Mexican brand is close to finalizing a deal with the infamous prancing horses and its logos would be sported around the car next year, in support of the seven-time champion’s arrival in Maranello.

Lewis Hamilton and Charles Leclerc eager to join forces at Ferrari

With Hamilton joining Ferrari in the next few months, experts have raised queries regarding how the Italian squad would manage the intra-team dynamics. While Charles Leclerc wants to win his maiden championship, the Brit has been eluding for his record-breaking eighth title.

Pierre Gasly, Ferrari's Charles Leclerc and Lewis Hamilton
Charles Leclerc and Lewis Hamilton (Via IMAGO)

Despite the concerns, the Monegasque revealed how the relationship between the two has grown warmer.

And we spoke quite often about our common passion, like music for example, or fashion. We didn’t speak yet too much about racing itself because he’s fully focused still on his Mercedes season and I’m still fully focused on this season, but it will come.

Charles Leclerc said in an interview as reported by Express

The 26-year-old stated that he and Hamilton have often chatted about their common interests in their private conversations. However, the 39-year-old remains focused on completing his tenure with Mercedes and then talking about the racing aspect with Leclerc, as he is known for his loyalty towards the German marque and would not break the ethical boundary that he had earlier set.

On the other hand, Ferrari is getting ready for the final few rounds. The Italian squad is eager to leapfrog Red Bull in the constructor’s standings and worsen the Austrian giant’s woes.