F1 and AWS renew and expand partnership to bring in a new era of digital transformation


F1 and AWS renew and expand partnership to bring in a new era of digital transformation

F1 and AWS deepen their partnership as AWS becomes the sport's global partner

Formula 1(F1) and Amazon Web services(AWS) have been working together since 2018, providing its viewers a new perspective to the fans through various insights, such as strategy or car performance. At first, the partnership had a rocky start but it picked up the pace and provided fans with graphics and insights that they had never seen before.

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F1 has benefited greatly from Amazon Web Services and brought in a wide spectrum of advancements, which made the spectacle even more exciting for the viewers. A good example of this are the Overtake predictors, which analyse the pace of the car in front and predicts the laps till the chance of an overtake while also estimating the difficulty to pass through.

The new graphics provide much more depth than ever before.

Fans have indeed loved the data presented on their screens courtesy of Amazon Web Services. F1 also utilized high-performance computing (HPC) enabled complex two-car Computational Fluid Dynamics (CFD) aerodynamic simulations for developing the regulations for the 2022 season and beyond, with the aim of cars being able to follow closer and also to facilitate overtaking. These regulations have indeed worked in bringing us more wheel-to-wheel action.

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AWS is now F1’s global partner

The tyre performance graphics were controversial when they were first implemented

Formula 1 and AWS have announced the renewal of their partnership, with an expansion which makes Amazon Web Services a global partner of Formula 1. The two organizations will also be increasing their cooperation, as they aim to stimulate new innovation in this new phase of digital transformation of the sport. Both will work together to use artificial intelligence and cloud computing to bring in new and revolutionary designs for race broadcast, future track designs, tyre data as well as media interactions, and events.

Brandon Snow, Managing Director of Commercial, Formula 1, said: “We look forward to the next chapter of this powerful partnership which is central to F1’s fan experience and growth strategy over the coming years.” Matt Garman, Senior Vice President of Sales, Marketing, and Global Services of AWS said: “With such a data-driven sport as F1, this partnership has been a natural fit – helping the sport better utilize, analyse and act upon data to deliver insights to fans that weren’t possible before this collaboration”

Sustainability is of major importance to Formula 1, with the sport’s aim of being carbon neutral by 2030. As such it is also a key factor in this renewed partnership as it would look for new possible solutions to encourage sustainability as well as reduce carbon emissions in freight and personal travel. At the season finale in Abu Dhabi, F1 and AWS will be debuting the new ‘Track Dominance’ graphics, the latest Formula 1 graphics made possible by AWS. It would allow the fans and commentators to understand which particular sectors of a track is a driver going faster than their opponents, pointing out the specific strong and weak areas on the track for each driver.

Thus this partnership has borne fruit in the past and the two organizations are optimistic about its future, as the two put efforts to revolutionize live broadcasting as we know it. Formula 1 is undoubtedly the most challenging sport for a live broadcast and innovation is key to engaging fans and presenting the live spectacle in an even more exciting manner.

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