Lando Norris welcomes aboard YouTuber WillNE as co-founder of his Quadrant entertainment project
Lando Norris had started his YouTube initiative, Quadrant, back in May 1, 2020 during the COVID-19 pandemic when the F1 racers were withheld.
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McLaren racer Lando Norris debuted in Formula 1 in 2019 after clinching the first runner-up position at the FIA F2 Championship the previous year. The Briton was then offered a seat at the pinnacle of motorsports when the papaya army recruited him as their new entrant to partner with Carlos Sainz. Lando and Carlos’ partnership was quite successful as they managed to take McLaren to the third spot in the World Constructors’ Championship Standings above Ferrari in 2020. But Lando’s popularity off the track gives a good competition to his fame as an F1 racer.
Lando Norris has been involved in YouTubing for quite a long time. The 24-year-old has his own channel on the video-streaming platform where he frequently posts about his days as a Formula 1 driver. Lando’s blogs have earned his channel over 1 million subscribers (1.03 million at the time of writing this article). Besides his brainchild @LandoNorris, he has also gotten another channel called Quadrant with 748,000 subscribers as of now. The tagline of the channel suggests its videos are all about “gaming, racing, content, and apparel by Formula One driver Lando Norris“.
While Lando Norris has been the sole leader of Quadrant ever since the channel was created in May 1, 2020, he has decided to take help from another co-owner as the project has grown considerably. And thus, YouTuber Will Lenney, more popularly known as WillNE, has joined Quadrant as its new co-owner with a rumored “seven-figure investment” as reported by Motorsport.com. WillNE is a massive name in the YouTube world with his two channels having a total of over 7 million subscribers.
Lando Norris comments on his branchild Quadrant going ‘from strength to strength’
Most of the Formula 1 racers, besides getting a hefty paycheck from their outings with their teams during the race weekends, are also involved in other forms of business. While Daniel Ricciardo has his own clothing like called Enchanté, Valtteri Bottas is the owner of Oath Gin, which he created alongwith his partner Tiffany Cromwell. Lando Norris is not exception as he has invested in his own entertainment initiative–Quadrant. And now, Norris has raised more funding to turn Quadrant into a bigger name in the business.
Speaking of Quadrant’s growth over the years, Lando Norris has been quite vocal about its impact on the fans.
Quadrant is going from strength to strength and it’s so exciting for me to see the team grow and create awesome moments for fans year after year.Lando Norris said, as reported by Motorsport.com.
In other news, Lando Norris is currently gearing up for a new season with McLaren. The racer, despite having debuted way back in 2019, is yet to get his career-first Grand Prix victory even though he has gotten 13 podium finishes till now. It remains to be seen whether the Briton achieves the target of getting to the very top of the field at one of the races next year or if he remains ‘Lando NoWins’ throughout the 2024 season.
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Riddhi Mondal
(1821 Articles Published)