Who is the biggest team sponsor in Formula 1?
Oracle, an American technology based cooperation is one of the biggest sponsors in Formula 1, they have a multi-year deal with Red Bull.
Oracle, a technology cooperation headquartered in America, Texas, and Austin to be specific, is the biggest sponsor in Formula 1. They are the title sponsor for Red Bull Formula 1 team after the exit of Honda. It is one of the largest software companies in the world in terms of revenue. It was during the 2022 Formula 1 season, Red bull and Oracle signed a multi-year deal for $500 million.
Red bull claims that Oracle’s technology helped their car run strategy simulations which led them to enjoy multiple wins and bag the world championship title for Max Verstappen in 2021. Looking at the data they insist that their accuracy is improved by approximately 10 times. Christian Horner, the Red Bull team principal stated that having Oracle as their title sponsor exhibits their confidence and he believes that with them, the team will be able to have competitive packages.
This partnership is a run for Red Bull towards their ambitions. As Formula 1 cars are mostly driven by data, Red Bull’s performance is fully analysed by Oracle. The team firmly believes that all the technology and innovation will put them on road to success. They are powered up to optimise every advantage they have with this partnership.
In 2026, new power units will be introduced in Formula 1, hence Oracle is working on engine development. Oracle’s vice president, Ariel Kelman, made remarks that Red Bull’s commitment to using the technology is paying off more than any other F1 team’s desire to gain an edge. They feel they are at an advantage with one of the biggest sponsors.
Other major sponsors in Formula 1
As every team strategists to maximise their points, it depends on a lot of factors. It is safe to say that Formula 1 is the most data-driven sport. And this is a big advantage Oracle Red Bull Racing has, as their biggest sponsor is a technology-based cooperation. However, Oracle is not the only sponsor in Formula 1. There are several other partners and they have multi-year deals with other teams on the grid.
Some of the other big sponsors apart from Oracle in Formula 1 are Aramco, an energy and chemicals company, DHL the logistics partner and Heineken, one of the biggest brands, a well-known name.
It’s hard to miss the Rolex clock at the beginning of every Grand Prix. The branding is also visible on boards across the track. Pirelli, one of the leading tyre producers in the world have a sponsorship deal of $381 million apart from supplying tyres. Shell’s partnership with Ferrari is one of the most successful deals in motorsports. Petronas is a sponsor for Mercedes and they bring a huge figure, they have also extended their partnership recently.
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