“They were down more than $40 million!” Joe Rogan reveals how ‘maniac’ Dana White helped turn around UFC into $12.3 billion company

Joe Rogan recounts the time when the UFC was leaking money and how Dana White propelled it to the height of success

“They were down more than $40 million!” Joe Rogan reveals how ‘maniac’ Dana White helped turn around UFC into $12.3 billion company

Joe Rogan explains how Dana White drove the UFC to a new pinnacle of glory (via Imago)

The UFC has grown into a colossal entertainment empire in the world of Mixed Martial Arts. This is thanks in large part to the visionary leadership of its CEO, Dana White. Legendary commentator Joe Rogan recently lifted the veil on just how White orchestrated the UFC’s meteoric rise.

Rogan has been a part of the UFC’s commentary team since its inception. He recalled the organization’s humble beginnings. Rogan talked about how the organization was leaking money in its early days in a recent episode of the JRE Show. He revealed how Dana White’s perseverance made the company what it is. 

They were down more than $40 million when the first Ultimate Fighter came around… You have to have a guy like Dana. You have to have a complete maniac running the show… The guy works constantly.
Joe Rogan via The Joe Rogan Experience Podcast
YouTube video

Joe Rogan participate­d more in the UFC as time passe­d. He got an inside look at how Dana White change­d the company. The two have become fast friends. White is famous for his strong will and straightforward approach. His dete­rmination made the UFC into the top $12.3 billion busine­ss that exists today.

FS Video

The MMA world still admires the­ UFC’s amazing growth. Rogan’s insights showed the crucial part played by the­ organization’s creative leade­r, Dana White. Plus, if past events pre­dict the future, the UFC’s growth journe­y continues. With White leading, he­’ll guide the organization to eve­n higher levels.

Joe Rogan has an exit clause in his contract

The partnership between UFC commentator Joe Rogan and CEO Dana White has become the stuff of legend. Rogan recently revealed on his podcast that his loyalty to the organization extends far beyond just calling the action inside the Octagon.

Joe Rogan has an exit clause in his UFC contract
Joe Rogan has an exit clause in his UFC contract (via MMA Mania)

Rogan has been a fixture in the UFC commentary booth since the early 2000s. Rogan’s admiration for White’s tireless work ethic is matched only by his unwavering commitment to the UFC. Rogan revealed that he has an ironclad clause in his contract. This would see him depart the promotion the moment White decided to step away.

It's in my contract that if he leaves, I leave. I don't want to do this for anybody else.
Joe Rogan via The Joe Rogan Experience Podcast
YouTube video

Rogan, like countless others in the MMA community, recognizes the invaluable contribution White has made. The partnership between Rogan and White remains a cornerstone of the promotion’s success. And with Rogan’s exit clause firmly in place, it’s evident that the two are inextricably linked.

In case you missed it: