NFL announces Apple Music as brand new title sponsor for Superbowl Halftime Show

Apple Music has become the primary sponsor of the Superbowl Halftime Show taking over from Pepsi.

Superbowl Halftime Show - IMAGO/ZUMA WIRE
Superbowl Halftime Show - IMAGO/ZUMA WIRE

The National Football League (NFL) has announced that Apple Music (the music streaming platform of Apple) have taken over as the primary sponsor of the Superbowl Halftime Show from Pepsi who had recently hosted their last Superbowl Halftime Show featuring Dr. Dre, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent at the SoFi Stadium in Los Angeles. The deal is set to be close to $50 million although exact numbers haven’t been disclosed yet.

Super Bowl LVII is set for Sunday, February 12, 2023 in Glendale, Arizona and that will be the day the collaboration between the NFL and Apple Music will be starting for the Superbowl Halftime Show. Moreover Apple is one of the companies bidding for the NFL Sunday Ticket which is a package that lets fans watch every Sunday football game.

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Apple Music secures deal with NFL for the Superbowl Halftime Show starting February 2023

Superbowl Halftime Show
Superbowl Halftime Show

The NFL Superbowl Halftime Show is one of the most widely watched events across the globe and attracts millions of viewers with the Super Bowl LVI Halftime Show gathering more than 120 million viewers . Hence it is a highly attractive media deal which has now been acquired by Apple Music. It features a lot of celebrities such as The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.

We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, Senior Vice President of Partner Strategy for the NFL.“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

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Somdeb is a Football and NFL writer at FirstSportz since 2020. He has been interested in football since 2014 and is currently pursuing a Master's degree in Economics. He is an avid football and cricket fan and tries to channel his passion for the game into his writing,