World No. 6, Coco Gauff, is known for being the youngest player to be a WTA title holder since 2004. She has a career-high ranking of No. 4 as well as the top ranking in doubles. She first gained popularity for defeating Venus Williams, the former world No. 1 and seven-time major champion, in the 2019 Wimbledon.
At the age of 14, Gauff signed her first deal with New Balance. In October 2022, when she was 18 years old, she agreed to a long-term deal with the Boston-based company. Since then, the company and the celebrity have worked together once more, and on February 1st, a limited-edition pair of Gauff’s iconic Coco CG1 performance tennis sneakers known as “Coco Classics” will be released.
The identical footwear was just released by New Balance in the Neon Dragonfly Colorway and debuted at the 2023 Australian Open. The American made an early exit from the Grand Slam tournament. Jelena Ostapenko defeated the French Open finalist in the fourth round, in straight sets. In the doubles match, Gauff and compatriot, Jessica Pegula only reached the quarter-finals.
On Instagram, New Balance shared a photo of Gauff sporting a stylish blue midi dress with pleats as well as her soon-to-be-released white sneakers, noting that the pair is the “first of its kind.” The 18-year-old also posted about the exclusive collaboration on her Instagram handle, appreciating the combination of sneakers and a dress.
Why Coco Gauff extended her New Balance contract?
Coco Gauff gave an explanation of why she decided to renew her contract with New Balance. She praised the company’s “forward-thinking approach” and the way it complemented her passion for tennis with its “passion for quality and creativity.” She also said, “New Balance has supported me and has been by my side for the biggest moments of my career. The team feels like family, so it was an easy decision to extend with a team that has embraced me“
Although Gauff’s run at the 2023 Australian Open was not satisfactory, the youngster looks forward to more opportunities in the future. She said that losing has made her learn and will help her achieve more success in the upcoming years. Talking about achievements, she is currently the second-youngest player in history to gain a WTA World No. 1 doubles ranking, as well as the second-youngest American player ever to reach a World top-10 ranking.
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