“Happy for my brother’s successes,” Jake Paul clarifies of having “zero involvement” in Logan Paul’s ‘Prime deal’ with UFC
Jake Paul has nothing to do with his brother, Logan Paul's recent sponsorship deal with UFC.
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Jake Paul, Logan Paul and Dana White (Image Courtesy: Bloody Elbow)
The UFC has recently announced that they have signed a new sponsorship deal with Prime which is a joint venture from Logan Paul and KSI. After the announcement, many media personalities have raised questions about how this new deal is going to help the fighters get any share.
When Jake Paul was asked about the same on Twitter, the boxer revealed that his brother’s business has nothing to do with him. However, Paul expects the UFC to give a deserving share of this deal to its fighters.
He wrote: “I’m always happy for my brother’s successes and while I have zero involvement in his drink, I hope UFC will share the revenue it receives with fighters.”
Since last year, Paul has been criticizing UFC and Dana White for mistreating the fighters and not paying them enough money. Deals like Prime Hydration are a source of great income for the company and they can be helped to increase fighters’ pay. However, it will be interesting to see if the fighters will ever get any benefits from it.
The new Prime deal is all set to bring in new changes in the fighter’s corner
UFC is known for adding a lot of sponsors and monetizing every bit of the Octagon with brands. The new Prime Hydration deal with Logan Paul and KSI will replace Bodyarmor, which was with UFC for the past five years.
The new contract is expected to continue for three years and is worth a whopping seven-figure deal annually. UFC is planning to start Prime as their sponsor from UFC 284 on February 12.
According to the reports, the promotion has found a unique way to add Prime as apparently, they are going to change the names of the corners. The Blue and Red corner will be called, the Red and Blue Prime Hydration Recovery Zone. With this UFC has added one beverage to their already amazing collection of sponsors including Monster Energy, Modelo, Jose Cuervo, Howler Head, and Wildcard.
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Soumya Ranjan
(2167 Articles Published)