WWE reportedly ends deal with merchandise partner Panini over alleged breach of contract
The Stamford-based promotion recently made a shocking move as it terminated its contract with Panini, leaving fans baffled.
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Breach of contract between WWE and Panini (via X/Approve me)
WWE recently terminated its deal with a trading card company called Panini due to an alleged breach of contract. The two sides signed a multi-year deal for trading cards in 2021, which took effect in early 2022. Panini had over two years remaining on the agreement. However, WWE still terminated the contract due to a violation of policies.
According to Darren Rovel on X, WWE has claimed that Panini violated the contract, which led WWE to seek an injunction. Moreover, WWE has seemingly offered the same contract to another merchandising company called Fanatics.
Darren Rovel, in his X post, wrote, “Just in: Two weeks ago, the WWE terminated Panini for breach of contract with 2+ years left.” Brandon Thurston of Wrestlenomics recently reported that both WWE and Panini filed court motions over the matter. The latter claimed that they had complied with the policies, fulfilling their obligations before the termination.
However, there is not much information as of yet. Fans expect some more news and the actual reason behind the breach of the contract. It will be interesting to see the aftermath of this shocking contract termination by WWE.
Related: Vince McMahon spotted walking with assistance of a CANE at WWE employee meeting: Reports
WWE’s deal with NFL for customize championship
Earlier this year, WWE partnered with the NFL to sell customized belts for all 32 teams in the National Football League. This was a giant step for the Stamford-based company to expand its market and sales exponentially. This move was well-received by various prominent figures.
The Stamford-based promotion has been associated with the NFL for years. Moreover, they have never missed an opportunity to collaborate with it. This marketing campaign has been highly praised on the internet. The customized belts are available on the official websites of the WWE Shop.
WWE has also been quite active with its brand deals and marketing campaigns. The fans of both sports highly praised this new collaboration between the two biggest companies. Thus, the deal helped WWE exponentially in public relations as well.
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Anugrah Tyagi
(1659 Articles Published)