Twitch rolls back Controversial Branded content guidelines following major backlash

Twitch has finally rolled back its unjust Branded Content guidelines after facing a huge backlash from the internet and fans.

Twitch rolls back Controversial Branded content guidelines following major backlash

Twitch released new branded content guidelines for streamers. Because of these guidelines, the purple platform faced a huge backlash from fans and streamers. The guidelines included so many restrictions that it would ultimately result in the loss of thousands of streamers and charity organizations. Controlling the system of sponsorship and advertising on stream is quite unethical. 

And the internet was quick on its toes to let Twitch know their mistake. Not long after the news regarding branded content guidelines was out, Twitch took a U-turn and relapsed on their move to enforce the guidelines.

YouTube video

There was a wave of outrage on the internet against Twitch’s move to censor the process of branded content. This was met with fierce resistance by creators like Asmongold, co-founder of OTK.

Asmongold also threatened to leave the platform and shift elsewhere. Popular YouTuber MrBeast who does not hail from Twitch jumped on the opportunity to support the streamers and relayed the message to stream on Kick just so he could diss the policies of Twitch. Twitch rolls back Branded content guidelines ever since.

Related: “Is it really that hard to listen to the creators & viewers” Creators up in arms as Twitch changes branded content guidelines

Twitch takes a U-turn on their Branded Content guidelines

Twitch rolls back Controversial Branded content guidelines following major backlash
Twitch rolls back Branded content guidelines (image credit: YouTube.com)

On their official Twitter Twitch has apologized for the guidelines that went rogue. The Amazon-owned streaming platform accepted going overboard with its policies. One among others was having only 3% of the screen for advertising logos. Since then Twitch has tweeted in their defense and tried to damage control. Twitch CEO Dan Clancy commented on the situation as well, stating that the company “messed up” with its Branded Content Policy and apologized for the change. “We will continue to operate as we have been,” he said.

Twitch has been on the public radar for a long time now. With its menacing move banning popular streamers on its platform, Twitch has been swinging its ban hammer on streaming left and right. And with new guidelines, Twitch broke the dam of patience and is now drowning in the wrath of streamers and famous internet celebrities. With all the chaos that Twitch has ensued, Kick has been cashing up on the opportunity to make their platform stronger. Recently, Kick has signed BruceDropEmOff with a multi-million-dollar deal. And previously, Adin Ross moved to Kick as well.

It would make Twitch a lot better if they leaped forward by supporting their users. And designing a better split to ensure the user base is stable and growing. What happens next will entirely depend on Twitch’s move. So keep an eye out for the details coming out.

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