Lewis Hamilton tops the list of Formula 1 racers make it into the “Most Marketable Athletes” chart compiled by SportsPro and NorthStar
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Max Verstappen , Charles Leclerc and Lewis Hamilton
The names are in for the SportsPro awards for this year, and heading the list is football superstar Cristiano Ronaldo, who walked away with the honour of being the Most Marketable Athlete of 2022. And making the entire Formula One community proud, Mercedes racer and seven-time World Champion Lewis Hamilton snatched the third position in the rankings. Another interesting thing that has been revealed by the list is that Charles Leclerc has beaten Max Verstappen at being a more marketable athlete this year.
As it is known to many, Formula One is one of the costliest sports in the world, with millions of dollars and pounds of investments made by the sponsors and the team owners. And the F1 racers make a filthy amount of money every year in salary compensation, endorsements, and other sources of income. SportsPro, in association with NorthStar have compiled a list of the athletes, from different types of sports, who are the most “marketable”.
The marketability of the athletes have been decided based off of some factors such as their brand strength, the audience they serve, and their reach through their respective sport. Undoubtedly, many F1 racers have made it to the list, because of the massive reach and traction that the sport has achieved in recent times.
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Lewis Hamilton leads the Formula 1 racers in the marketability list of SportsPro and NorthStar
Lewis Hamilton has become the most marketable F1 racer in the list published by SportsPro, with a score of 64.58, as opposed to Cristiano Ronaldo’s 91.21 points, which made him lead the entire list. But, while Ronaldo got 11.21 points out of 20 in the brand strength, Lewis got the highest possible points amongst all other athletes. In fact, Lewis Hamilton’s marketability ranking has even surpassed that of his close friend and business partner Serena Williams.
Coming to the other racers on the lost, Max Verstappen has been crossed by Charles Leclerc, who has almost double the brand strength (12.89) as compared to the Dutchman (6.65). Leclerc also has a better score than Verstappen in audience and reach–16.72, as compared to Max’s 14.03. But Max has better economics out of the two of them–11.50, as compared to Charles’ 11.50. In the main list, fans spotted Charles Leclerc’s name in the 25th position, while Max was in the 33rd place. Their scores were ultimately separated by about 2 points.
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Riddhi Mondal
(1821 Articles Published)