The Super Bowl is one of the biggest annual sporting events in the United States and it is also an opportunity for companies to showcase their advertisements to a large audience. The Super Bowl is famous for its commercials and the advertisements that air during the game have become a cultural phenomenon. Many brands use the Super Bowl as a platform to launch new products, create buzz, and establish a connection with the viewers.
The cost of a Super Bowl advertisement has been consistently rising over the years and is now considered one of the most expensive forms of advertising. In recent years, a 30-second advertisement during the Super Bowl has cost an average of $6.5 million. The price can vary based on the specific time slot and placement of the advertisement during the game. Additionally, the cost of producing the advertisement also contributes to the overall expenses.
The high cost of Super Bowl ads is due to the large audience the game attracts, with millions of viewers tuning in to watch the game and the advertisements. Companies see the Super Bowl as a unique opportunity to reach a wide audience and create a lasting impression, making it worth the high cost.
Throughout the years, there have been many memorable ads that have left a lasting impact on the audience. In this article, we will take a look at the five best advertisements that have been broadcast during the Super Bowl, and analyze why they are considered some of the best ads in the history of the event. These ads have become iconic and have been recognized for their creativity, humor, and ability to connect with the viewers.
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5. Hyundai: “Smaht Pahk”
This ad is known for its clever use of humor and regional accents, specifically the distinctive Boston accent. The ad features a star-studded cast of celebrities, including Chris Evans, Rachel Dratch, and John Krasinski, who use their comedic timing and acting skills to deliver laughs and capture the attention of viewers. The ad showcases the latest technology in Hyundai’s new Sonata, specifically the Smart Park feature, which is demonstrated in a humorous way that appeals to a wide range of viewers.
4. Pepsi: “King Elton John & Melanie Amaro”
This ad shows Elton John being a Pepsi king who only gives Pepsi to those who impresses him with their talents. Melanie Amaro, the X-factor 2011 winner walks in with her incredible foot taps and takes the palace down with her song “Respect”. “King Elton John”, after being impressed, finally hands over a Pepsi can to the singer. The ad ends with the King Elton being given the same treatment he was bestowing on others, by taking away his right to have a Pepsi and dumped down the ground. Poetic!
3. Google: “Parisian Love”
This decade old ad is highly appreciated for its emotional and heartwarming story told through the use of search queries. The ad follows the story of a man’s journey of love, starting from searching for a romantic Parisian getaway to ultimately proposing to his girlfriend. The ad resonates with audiences by showcasing the power of technology to connect and enhance important moments in our lives. The ad’s simple yet powerful message, combined with its charming and relatable story, has made it a beloved classic in the world of advertising.
2. Always: “#LikeaGirl”
The ad challenged the negative connotations behind the phrase “like a girl,” which had become a common insult, and instead sought to empower girls and women by redefining what it means to do something “like a girl.” The ad resonated with audiences and sparked a significant cultural conversation about gender equality, body positivity, and the importance of promoting positive self-image.
The ad’s impact was further amplified by its widespread online popularity and the use of social media to spread its message. Overall, the Always “#LikeaGirl” campaign is considered one of the best Super Bowl ads for its ability to deliver a powerful and memorable message in a creative and impactful way.
1. NFL: “The 100-year Game”
The ad features a star-studded cast of current and former NFL players, as well as popular celebrities, who come together for a hilarious and action-packed reenactment of a historic football game. The ad appeals to audiences by showcasing the NFL’s rich history and its commitment to providing exciting and memorable experiences for fans. Additionally, the ad’s use of humor and its memorable soundtrack make it a standout in the world of sports advertising. Overall, the NFL’s “The 100-Year Game” Super Bowl ad (according to us) is the best for its ability to entertain and engage audiences, while also celebrating the NFL’s long-standing legacy and its commitment to providing exciting and memorable experiences for fans.
In conclusion, the Super Bowl commercials have become a staple of the big game and a highly anticipated part of the event. The advertisements on this list represent some of the best examples of creativity, impact, and memorability in the history of Super Bowl commercials. These advertisements have stood the test of time and continue to be remembered and discussed years after they first aired. They serve as a testament to the power of effective advertising and the impact that well-crafted advertisements can have on popular culture.
The Super Bowl remains a highly sought-after platform for companies looking to make a lasting impression, and these five advertisements will forever be remembered as some of the best in Super Bowl history.
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