“What has happened to this sport?” – Fans express outrage as Dana White signs Logan Paul’s PRIME as official drink of UFC
UFC boss, Dana White officially partners with Logan Paul's PRIME as UFC's new drink.
Follow Us
(Image Courtesy - UFC/Twitter)
UFC has officially signed Logan Paul and KSI’s new energy drink venture PRIME as the new official drink. PRIME is also an official drink of Arsenal FC, a football club in the English Premier League.
In a recent tweet, both Logan Paul and UFC boss, Dana White teased a possible collaboration. Given Paul’s wrestling background, most fans believed this was to sign the YouTuber-turned-part-time boxer to a fighting contract in the UFC. However, the UFC has officially decided to conduct business with the controversial YouTuber.
Logan Paul and KSI have gotten massive success from their energy drink and hydration brand, PRIME. Having launched the drink in January 2022, the two partners have successfully signed to Arsenal football club, Esports, and now landed on the UFC to expand their reach.
The official announcement was made on Tuesday by UFC President, Dana White. Although Paul and KSI separately own 20% of the sports drink company, they endorse and promote the brand like their own. The announcement however has upset a contingent of fans who found the deal rather odd as Logan Paul’s brother, Jake Paul continues to slam the UFC boss on the fighter’s pay issue.
Fans react to UFC’s new official drink and one of Logan Paul’s top 3 accomplishments
Over a period of almost three decades, the UFC has signed numerous food and drinks partners, ranging from P3 to Modello, Bud light to Monster, and many more. The latest announcements made by the UFC have revealed that the new official drink of the UFC is PRIME, a sports drink venture established by Logan Paul and KSI.
Fans however have reacted to the announcement as Logan Paul’s brother Jake Paul continues to call out Dana White on the fighter’s pay. “UFC lost their heavyweight champion, then Dana started slap fighting and now partnered with Logan Paul’s drink. Wtf has happened to this sport,” a fan reacted to the announcement.
Whats the next low that UFC can sink to?
— Thermos Intake (@LehitchhikerKai) February 1, 2023
Island boys singing for entrances?
Dana’s obsession with trying to please guys half his age is bizarre
— Todd Davey (@ToddJDavey) February 1, 2023
Dana white working with Nelkboys and Logan Paul pic.twitter.com/bOGHo4a8Tc
— Michel Pereira’s top control (@PereiraBackflip) January 31, 2023
Seems like power moves to me. A little thing called Business.
— cKnSIs (@DeezLiska) February 1, 2023
Man so spoiled; have you not seen the fights announced over the last couple weeks? We’re about to be on an incredible run of great fights over the next 4 months minimum.
— Belisarius (@xthegordianknot) January 31, 2023
Aw was kind of actually hoping the “huge news” was to see him fight anyone in the cage… too good to be true. Huge news for him though, props on the deal
— Dan Kenny (@DanKenny) January 31, 2023
Love how he’s signing deals with the UFC while his brother is dissing Dana about fighter pay lol.
— ernesto. (@elhijodeltruen0) February 1, 2023
YouTuber, podcaster, and part-time boxer, Logan Paul has placed the PRIME deal as one of his top 3 accomplishments. Currently, Logan Paul is in an ongoing controversy for the Crypto zoo scam wherein investors lost millions of dollars after the YouTuber had endorsed the NFT project in an episode of Impaulsive.
Some of the fans have taken their frustration out on the UFC boss for the deal with PRIME. While others have extended support to White for announcing a series of UFC events and huge fights in the upcoming season.
In case you missed it:
WATCH: Joe Rogan was dumbstruck to find out the reason behind Max Holloway’s striking technique
Stay Updated!
Debabrata Samal
(86 Articles Published)