Yuki Tsunoda Net Worth in 2024: How Much Is He Worth?

In this article, find out all about Yuki Tsunoda's net worth, his F1 salary, endorsements, as well as other details about his personal life.

Yuki Tsunoda Net Worth in 2024: How Much Is He Worth?

Find out all about Yuki Tsunoda's net worth, his F1 salary, endorsements, and other details of his personal life here

NameYuki Tsunoda
OccupationFormula 1 Racing Driver
Net Worth$5 million
Salary$1 million
Relationship StatusUnclear
EndorsementsRed Bull, Honda, Protex, Platz, Bulk Homme, Arai Helmet
Last Updated: December 28, 2023

Yuki Tsunoda is a Japanese racing driver who currently competes for Scuderia AlphaTauri in Formula 1. He was born on May 11, 2000, in Sagamihara, a city in the Kanagawa Prefecture of Japan. He made his Formula 1 debut with his current team, back at the 2021 Bahrain Grand Prix. He finished P9 in his debut race with AlphaTauri, marking the beginning of an F1 career that seems to have a lot of promise.

His achievements in the junior categories include him winning the Japanese F4 championship in 2018, and finishing third in his first season of Formula 2 in 2020. This meant he won the Anthoine Hubert Award, which is given to the rookie who finished the highest in the Formula 2 championship. There’s no doubt that Tsunoda is fast, and seeing this promise, he was given the seat at AlphaTauri by Red Bull Chief Advisor Helmut Marko.

It was always going to be hard for him, a rookie, to match up against Pierre Gasly in his first season. Eventually, he was beaten by quite a margin, only fetching 32 points compared to Gasly’s 110. But he showed an improvement in 2022. While he was still outscored considerably, it was a far more respectable margin than in 2021.

2023 started off well for the young Japanese driver. While the AlphaTauri package proved quite disappointing, Yuki managed to get 17 points and finish at the 14th spot, so his improvement is clear. This is a good thing because at Red Bull (or AlphaTauri) you don’t get too many chances. 2024 is basically a make-or-break year for him, and he needs to deliver in order to secure his seat. If he does, then in the future, he may be tipped as a replacement for Sergio Perez.

Yuki Tsunoda Net Worth

Formula 1 drivers obviously get paid well. Apart from this, sponsorships and bonuses also help them stock up big fortunes. While Yuki Tsunoda’s net worth isn’t ‘humongous’ compared to some other drivers, it’s still a very significant amount.

Yuki Tsunoda's net worth in 2023 is estimated to be around $5 million
Yuki Tsunoda (via Twitter)

In 2024, his net worth is estimated to be around $5 million. His current teammate, Daniel Ricciardo is estimated to be have about 17 times his net worth as the Honey Badger has raked in a massive net worth of $96 million from all his years racing in Formula 1.

Yuki Tsunoda Contract & Salary

According to RacingNews365.com, Yuki Tsunoda’s F1 salary in 2023 from Scuderia AlphaTauri is estimated to be around $1 million. This puts him towards the bottom end of the salary ‘ranking’ of Formula 1 drivers and is actually the joint-lowest on the grid along with Logan Sargeant.

Yuki Tsunoda's F1 salary in 2023 is estimated to be $1 million
Yuki Tsunoda (via Imago)

On the other side of the ranking, both Max Verstappen and Lewis Hamilton command salaries above $40 million!

Yuki Tsunoda Endorsements

Throughout his career, Yuki Tsunoda has received a ton of support from Honda. He has been part of the ‘Honda Formula Dream’ program since 2016. This makes sense, as Honda is a premier Japanese manufacturer and Tsunoda is, of course, Japanese. It’s possible that this relationship with Honda played a role in his promotion to Red Bull, but that’s just speculation. In any case, Honda(-RBPT) still serve as Red Bull’s engine manufacturer, but this deal will end in 2026.

Yuki Tsunoda endorses/is sponsored by a variety of brands like Bulk Homme and Arai Helmet
Yuki Tsunoda endorses/is sponsored by a variety of brands like Bulk Homme and Arai Helmet

There’s also Red Bull, whose junior program he was part of, and whose sister team he currently drives for (AlphaTauri). According to reports, he has also endorsed Protex, Platz. There’s also Arai Helmet, a Japanese company that manufactures motorsport helmets. Last season, his home race at Suzuka was also sponsored by Bulk Homme, which is a Japanese men’s skincare brand.

Yuki Tsunoda Investments in Businesses

As a Formula 1 racer who started off in the highest level of motorsports at a very tender age, Yuki Tsunoda is expected to gather an enormous amount of wealth which he might put into business ventures like many others such as Nico Rosberg. But as of now, not much is known about Tsunoda’s business investments.

Yuki Tsunoda Investments in House/Real Estate

Previously, Yuki Tsunoda lived in Milton Keynes, where Red Bull are headquartered. But back in 2021, he made the decision to move to Italy, likely near his team, AlphaTauri’s headquarters in Faenza. This allowed him to get more involved in the day-to-day affairs of his team at the factory. But there was another factor: the weather!

Yuki Tsunoda currently resides in Italy, likely near Faenza, where AlphaTauri are headquartered
Yuki Tsunoda (via Twitter)

Speaking to GPFans, he explained that the move to Italy made him more comfortable with his living conditions.

In the UK, the atmosphere there was as much as I wanted. The weather especially impacted me. Weather is quite an important thing for me, and food as well. So when I went to Italy, I already felt more energetic, more than usual.
Yuki Tsunoda said about his Italian residence.

The bottom line is, he lives in Italy, somewhere near Faenza.

Yuki Tsunoda Car Collection

One would expect Formula 1 drivers to have very expensive, and large car collections. However, this isn’t necessarily the case for Yuki Tsunoda, even though it is for many other drivers.

Yuki Tsunoda with a Honda Civic Type R
Yuki Tsunoda with a Honda Civic Type R

It seems that, according to 21Motoring.com, he only owns two vehicles, both Hondas, and they are as follows:

Honda NSX$181,111
Honda Civic Type R$40,000

Yuki Tsunoda Watches

As a Formula 1 racer for a Red Bull subsidiary team, Yuki Tsunoda is exposed to loads of sponsors including TAG Heuer, the luxury watchmaking company. He has sported several snatchy watches during his public appearances. One of them is the Swatch x Omega Moonswatch Mission to Pluto version.

Yuki Tsunoda Girlfriend

There is no real clarity on Yuki Tsunoda’s current relationship status. Even if he isn’t single, then he has not made his relationship public. It’s possible that he’s simply a private person, of course. Back in June 2022, he did digress to having a girlfriend on a Twitch stream, according to some reports. At that point, he admitted that he had been dating the mystery girl for two months.

Yuki Tsunoda had a girlfriend as of June 2022
Yuki Tsunoda had a girlfriend as of June 2022

Another piece of information is that she is European. Apart from this, not much is not known about this mystery girlfriend, or even if she and Tsunoda are still together. There are no pictures of her on Tsunoda’s Instagram profile, nor any mention of an anniversary, which should be around April, 2024, if the timelines match. We may actually get more information if he posts on their anniversary; if they are still together, that is. It may just be that Tsunoda is currently single.

Yuki Tsunoda Charity Work

As far as anyone is aware, Yuki Tsunoda is not involved in any charitable endeavors. However, it’s possible that as his brand, fortune, and he experiences career growth, he will become more involved in such matters.

It is unknown if Yuki Tsunoda is involved in any charity work
It is unknown if Yuki Tsunoda is involved in any charity work

Of course, it’s possible that he has done charity work but has not publically posted about it – after all, he seems like a very private person.

Frequently Asked Questions

What is Yuki Tsunoda’s net worth?

In 2024, his net worth stands at $5 Million.

What is Yuki Tsunoda’s F1 salary?

In 2023, he earns a salary of $1 Million

Which team does Yuki Tsunoda drive for?

He currently drives for Scuderia AlphaTauri.

Is Yuki Tsunoda married?

No. His current relationship status is also unclear.

Who is Yuki Tsunoda’s teammate?

Yuki Tsunoda’s teammate is Nyck de Vries.

Where was Yuki Tsunoda born?

He was born in Sagamihara, Kanagawa Prefecture, Japan.