The trilogy between Gennady Golovkin and Canelo Alvarez was not what many expected it to be. Despite realistic reservations about GGG’s age, no one expected the fight to be as one-sided for the early half. It comes as an even greater surprise that the event seems to have failed even on the financial front.
Yes, a bout between two of the greatest boxers of our time may have just caused financial ruin. This comes after latest reports from multiple industry sources that the event has seen sales somewhere in the ballpark of 500k buys. It may seem decent enough, but when you factor in the $75 million guaranteed purses.
While Canelo is set to receive a huge portion of the $75 million, Gennady Golovkin is himself expected to take home around $30 million. DAZN had the sole broadcasting rights for the fight under Canelo’s 2-fight deal with the company and hence will bare the brunt of the blow if the event were to fail. According to many sources the event needed at least 600k buys to break even.
Canelo Alvarez’ highest-selling PPVs include two with Gennady Golovkin
What is surprising is that despite being a trilogy it massively underperformed compared to their earlier fights. The first two fights in their trilogy both sold over 1 million PPVs with the first fight holding the record with upwards of 1.3 million buys. The second was close enough as well with 1.1 million buys.
While many other trilogies have been the most anticipated fights in a series, a gradual fall in interest is understandable as many feel the fight was made too late with GGG crossing 40 years of age. A good example is a trilogy between Fury and Wilder.
The first fight was just moderately successful with around 300k+ buys while the second saw a massive bump up to 1.2 million buys. This may explain the drop-off in buys as Fury pretty much dominated the second fight and the trilogy managed to do only half the numbers.
This fight itself was priced at $59.99 for DAZN subscribers while non-DAZN members had the PPV priced at a one-off price off $79.99. Even compared to other Canelo PPVs this ranks low. His highest selling PPV to date remains his fight against Floyd Mayweather, that sold upwards of 2 million buys with three other fights of his crossing the million mark.