“To push boundaries and innovate our racing product for generations to come,”  Goodyear announces contract extension with NASCAR

“To push boundaries and innovate our racing product for generations to come,”  Goodyear announces contract extension with NASCAR

No:22 Team Penksae Pit Crew changing the Goodyear tiers.

NASCAR has extended its partnership with tire manufacturer Goodyear Tire & Rubber Company. The 70-year-long collaboration will go on for multiple years. The extension was signed just before the 2022 NASCAR Award ceremony in Nashville.


Goodyear and NASCAR partnership started way back when the organization was still making a name in the 1950s. The company has produced some of the most sophisticated tire technologies for NASCAR and has been an essential part of every major update ever done to the cars.

The company produces nearly 100,000 tires to use in all three tiers of the NASCAR national series and will remain to do so for many more years. The racing slick, the radial tire, and now the latest Goodyear Racing Eagle are some of the most significant products the firm has produced for NASCAR.

Along with keeping the rights of being “the official tire sponsor of NASCAR,” they will continue to sponsor the throwback weekend cup race at Darlington Raceway, the Goodyear 400. The new partnership will be vital for NASCAR as it is now more focussed on making the Next-Gen car safer, and having safer tires is a big part of it.


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NASCAR and Goodyear officials open up about the contract extension

Next-gen NASCAR

Steve Phelps, the current NASCAR president, said that Goodyear had been an integral part of the premier stock car racing organization’s effort to deliver the best racing in the world. He said, “Goodyear has been a trusted partner to the NASCAR industry since 1954, playing a critical role in our shared pursuit to deliver the best racing in the world,”.

He hopes that the partnership extension will help them to push the boundaries of innovations associated with NASCAR. Phelps said, “For more than 25 years, Goodyear Eagle tires have been the only component that connects the stock car to the racetrack. Our continued partnership will allow us to push boundaries and innovate our racing product for generations to come,”.

Richard J. Kramer, chairman, chief executive officer, and president at Goodyear, pointed out that racing is an integral part of their culture, and it’s highly reflected in their partnership with NASCAR.  He said, “From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance, and engineering we put into every Goodyear Eagle race tire,


He pointed out that the race their role in NASCAR is an integral part of the sport’s success, and the partnership also benefits them in producing consumer tires. Kramer said, “Our performance on the racetrack plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to take performance and innovation to the next year,”.

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