FirstSportz
  • eSports
  • F1
  • Football
  • Golf
  • MLB
  • MMA
  • NASCAR
  • NBA
  • NFL
  • NHL
  • Tennis
  • WWE
No Result
View All Result
  • eSports
  • F1
  • Football
  • Golf
  • MLB
  • MMA
  • NASCAR
  • NBA
  • NFL
  • NHL
  • Tennis
  • WWE
No Result
View All Result
FirstSportz
No Result
View All Result
Home MMA UFC

The UFC’s latest lucrative Project Rock sponsorship will pay nothing to the fighters

by Jerin Mathew
September 1, 2022
in UFC
Project Rock z Dwayne Johnson

The UFC has entered into an official partnership with Project Rock

The UFC has announced that along with Venum, Dwayne Johnson better known as The Rock will also step in as one of it’s kit partners with his Project Rock brand becoming the official footwear of the UFC.

The footwear company is part of the larger brand Under Armour, an entity the Rock has been an ambassador for since it broke out into the market. This is not the first time Johnson has been associated with MMA as his most notable appearance on an MMA stage came when he was named to be the Official Presenter for UFC 244, or more accurately “The BMF Title”

Apart from that, Johnson has also been teasing producing a biopic based on MMA Pioneer, Mark Kerr, however, there have been no serious developments towards that. The official announcement states the product will help UFC athletes build on their two pillars namely, “work ethic and legacy”

In the official announcement, we can see many big names, young contenders, and champions endorsing the product. Notable ones include the heavyweight champion, Francis Ngannou, The featherweight Champ, Alexander Volkanovski, and Bantamweight Champ, Aljamain Sterling. Jorge Masvidal, who has also been a longtime friend of fellow Miami Native Johnson was also seen endorsing the footwear.

Related: “Exploited for the Company” Francis Ngannou accuses the UFC of Stealing Sponsorship Money from fighters as he calls for urgent reform

UFC Fighters will have to provide Dwayne Johnson’s media house interviews under the new Project Rock partnership

Project Rock z Dwayne Johnson
Johnson at the UFC 244 BMF title presentation

While all the attention has gone towards the UFC permanently hitching its wagon to a global superstar like The Rock, a few have taken the time to point out how the deal will mount on with the exploitation of fighters.

Our @UFC ✖️ @ProjectRock partnership is anchored in hard work & legacy.

Work ethic & legacy are the pillars of all @UFC athletes.

The #HardestWorkersInTheRoom defining their LEGACY. @ProjectRock is proud to be the official footwear partner of UFC. #ForThoseWhoWalkTheWalk pic.twitter.com/aSNl0Nwnum

— Dwayne Johnson (@TheRock) August 30, 2022

The previous kit sponsorships that the UFC had signed on to was notable in taking away a significant part of a fighter’s earnings in the form of kit sponsorships while leaving them with measley contracted sums over fight week. Though things slightly improved under the new deal with Venum with the fighters receiving a better share, it is in no way close to what a fighter was able to make with sponsors on their shorts.

Also Read: How The Rock convinced Dana White to do a deal with Molly McCann for Howler Head

According to John Nash, a columnist for sites like Cageside Seats, Bloody Elbow, and SB Nation, the fighters under the new Project Rock deal will be entitled to none of the royalties that come along with the deal. Almost like rubbing salt over the wound, they will then be expected to provide interviews to Seven Bucks, Johnson’s production/media company.

Asked around and not only are fighters not going to get paid anything to wear the shoes, the UFC is apparently requiring fighters do interviews with Johnson's media company Seven Bucks.

— John S. Nash (@heynottheface) September 1, 2022

Coming from Johnson, who was a third-generation wrestler and by extension a third-generation independent contractor himself, the move to give fighters the lowest end of the deal is saddening but not in the least surprising

Also Read: Dana White gifts a whopping $250K to NELK YouTuber on his birthday

Tags: Dwayne JohnsonProject RockProject Rock x UFCThe RockUFC
Jerin Mathew

Jerin Mathew

Jerin is a journalism graduate who grew up watching WWE and the NBA but once he saw people kicking each other in the face for a living, he could never go back to another sport. On his off days, he likes to trek mountains in flip flops

Alex Albon in a GQ clip

“I’m losing less,” Alex Albon sheds light on an ‘attachment’ that has done his VR gaming a world of good

by FS Desk
January 27, 2023

Shawn Michaels (Image Credits: Solo Wrestling)

Shawn Michaels Net Worth, Real Name, Salary, Wife, House, and more

by Shivangi Thapliyal
January 27, 2023

Tom Brady and Veronika Rajek (via Instagram)

Veronika Rajek shares heartfelt story of her struggles online before her rumored links with Tom Brady

by Somdeb Khaskel
January 27, 2023

FIA President Mohammed Ben Sulayem

FIA President Mohammed Ben Sulayem deemed ‘unprofessional’ by UK parliamentarian

by Aniket Tripathi
January 27, 2023

FirstSportz-Logo-Light
FirstSportz is the First Stop for all sports fanatics. Starting in 2019, we initially covered Olympic Sports, but in 2021 we added every other sport which you might be looking for, like NFL, Golf, MLB, WWE Cricket, Football, Tennis, Esports, NBA, MMA and more.
DMCA.com Protection Status
  • About Us
  • Advertise at FirstSportz
  • Contact Us
  • Correction Policy
  • DMCA/Copyrights Disclaimer
  • Editorial Team
  • Ethics Policy
  • Fact Checking Policy
  • GDPR Compliance
  • Join Us
  • Ownership and Funding Information
  • Privacy Policy

© 2023 by Firstsportz

No Result
View All Result
  • eSports
  • F1
  • Football
  • Golf
  • MLB
  • MMA
  • NASCAR
  • NBA
  • NFL
  • NHL
  • Tennis
  • WWE

© 2023 by Firstsportz